Revitalisation of Victoria Road

Victoria Road currently features several poorly maintained or lower-quality shops, which detract from the overall character and charm of the Kingston borough. In contrast to the many well-loved independent retailers throughout the area, these two roads feel overlooked.

• Encourage higher standards for shopfront presentation and maintenance, possibly through local grants or a facade improvement initiative.

• Introduce more selective criteria or incentives for incoming businesses to attract independent retailers, quality cafés, and community-focused shops—giving these roads a cohesive, welcoming “village” feel.

Victoria Road currently features several poorly maintained or lower-quality shops, which detract from the overall character and charm of the Kingston borough